Alpcot AB was founded in 2014 in Sweden (with roots in asset management from a London subsidiary since 2007) and builds a digital personal finance platform where individuals can consolidate savings, pensions, insurance and loans in one place. The idea is to make financial decisions simpler, clearer and cheaper for customers.

The company offers discounted fund marketplaces, decision support (algorithmic guidance), optional personal advisory services, and tools to gain an overview of fees and risks in investment portfolios.

Alpcot’s internal culture emphasises fairness, transparent customer relationships and innovation - using technology to make financial services more accessible and less complicated than traditional providers.