Froda AB was founded in 2015 in Stockholm with the vision of making financing accessible and fair for small and medium-sized companies. Through smart technology, BankID-based applications and transparent terms, companies can receive loans of up to five million SEK, often disbursed within 24 hours-without hidden fees or surprises.

In addition to standard business loans, Froda also offers savings accounts for private individuals and an API-based solution called Froda Embedded. The latter allows banks, neobanks and fintech companies to integrate Froda-as a white‑label lender-directly into their own platforms. The service is now available in several European countries, and the company is growing rapidly with more than 50,000 customer companies.

In April 2025, Froda strengthened its international expansion by raising €20 million in a Series B round led by Incore Invest. The funds will be used to scale the Embedded solution and enter new markets across Europe. The company is a credit institution with state deposit insurance and is supervised by the Swedish Financial Supervisory Authority, providing security for both businesses and private savers.