Humla is the fintech company that makes payments smarter - without becoming a bank itself. By partnering with SEB Embedded, they use Banking-as-a-Service to smoothly weave financial services into commerce, especially within Axfood’s customer experiences. One example is the “Matkonto” at Hemköp, which gives customers extra points and works with Apple Pay around the world.

Since 2023, Humla is part of Axfood - a sign that their technology and customer focus are more than ideas; they’re a concrete investment within one of Sweden’s largest grocery chains. Following the acquisition, the original Humla product was phased out in favor of a strengthened offering under the Axfood umbrella.

Want to work in fintech where creativity and technology meet everyday life? Humla may be a startup at heart, but with Axfood’s backing it offers both stability and room for innovation.