Business Intelligence (BI) is a data-driven approach to collecting, processing and visualizing large amounts of internal and external business data to enable informed decision-making.
BI covers everything from ETL (Extract, Transform, Load) and data warehousing to analysis, reporting, dashboarding and real-time alerting systems.
BI tools aim to provide leaders and teams with insights through reports, visualizations and dashboards so they can spot trends, monitor key metrics and act quickly on operational and strategic issues.
Business Intelligence is an ongoing balance between technology, data and business needs. It’s like an orchestra where ETL pipelines, databases and analytics tools play together to produce harmonious insights - and the real fun starts when the whole organization plays in sync with the data.

